There's a lot more incentive to win this year's "Swimming with the Sharks" business plan competition Thursday that's part of the annual Entrepalooza week.
Lance Morgan, President & CEO of Ho-Chunk, Inc. has offered the winner the potential financial backing of his company.
Morgan keynoted the start of Entrapalooza Monday night at Briar Cliff University and said "Whoever wins it is welcome to come down to pitch it to us. If it makes sense, we'll back you.
As part of Entrepalooza, Swimming with the Sharks will be hosted on Thursday by Briar Cliff University's Roth Center for Entrepreneurship and Enactus, a student group on campus.