THE CITY COUNCIL OF SIOUX CITY SHOWED SOME VERY VISIBLE SUPPORT FOR BEEF PRODUCTS INCORPORATED AT THEIR MONDAY MEETING.

THREE COUNCIL MEMBERS, RHONDA CAPRON, JOHN FITCH AND KEITH RADIG WORE "DUDE IT'S BEEF T-SHIRTS AT THE COUNCIL MEETING.  COUNCILMAN TOM PADGETT SAYS THE ENTIRE COUNCIL SUPPORTS B-P-I:

A GIANT BANNER SUPPORTING B-P-I'S  LEAN FINELY TEXTURED BEEF ALSO HUNG FROM ONE WALL IN THE COUNCIL CHAMBERS.

THE COMPANY IS CONTINUING TO BATTLE TO REBUILD CONSUMER CONFIDENCE IN THEIR BEEF AFTER SOME NATIONAL MEDIA REPORTS TOOK ISSUE WITH B-P-I OVER USING AMMONIUM HYDROXIDE TO HELP MAKE THEIR BEEF SAFER.

B-P-I HAS SAFELY USED THAT PROCESS FOR OVER TWENTY YEARS.